Friday, March 27, 2020

Solar 2020 and Sustainability: Looking for the Silver Lining

Kelly Pickerel, Editor in Chief of Solar Power World magazine was cautiously optimistic in January when discussing the impact of US Import tariffs on the Solar industry and still solar installations were up 14% during 2019. She hoped that an even year, 2020, would bode well for solar. She concluded her opening letter by the editor in the January 2020 Trends in Solar edition of SPW: “Superstitious or not, I’m crossing my fingers for a calm, prosperous year in solar. Knock on wood.”
Wow! Nobody could have envisioned the coronavirus pandemic and its impact on all industries including solar. But, the environment is taking a breather: Environment Wins with Reduced Human Activity.
During the Great Recession, Hall (2010) argued that a massive opportunity was lost by not by not focusing on sustainability related projects and human capital (education). He argued for spending more on specific infrastructure: especially energy efficiency and renewables. He liked projects that would pay back for decades while reducing our collective human footprint. Federal bailout funding should target, long-term, sustainable projects. The destructive innovation associated with recessions should allow industries (and companies) to fail if they are not sustainable.
Make no doubt about it, the COVID Recession will be unlike anything we have ever seen before. It’s like putting parts of the economy in a self-induced coma, while waiting out the passage of the virus. However, waking up exactly where we left off is probably not going to happen. So, what’s the best way to move forward, and why not try to leverage this sudden break in the world’s business-as-usual routine into more permanent action on becoming more sustainable.
Look for SustainZine blogs and articles on video meetings, teleschool, online university and telecommuting. We suddenly have reduced our carbon footprint worldwide by what, 20%. Not the way we would have liked to launch such a massive initiative, but let’s work with the deflection we are given.
People are now at home more than ever, let’s get them to start monitoring their carbon footprint. How much are they saving by working, schooling and entertaining at home. Imagine someone reducing their carbon footprint by 35% in one week? for several weeks? Wouldn’t it be nice measure that savings and celebrate the win!? Wouldn’t it be nice to keep measuring the reduction in carbon footprint and continue to make incremental moves?
The savings associated with remote work are huge. Once workers who can work remotely get the chance to do so, the genie will be out of the bottle. The savings are massive: employer, employee and environment. The reduction in carbon footprint immense. Measuring and monitoring the savings will justify the future workforce to frequently work remotely.
For the homeowner, first would be energy efficiency, like insulation. Start with an energy audit.
Then, with the reduced power usage, most homes should move to renewable energy (solar).
Once we see and visualize the gains, it could become habit forming. Let’s keep our collective fingers crossed.
See upcoming articles by Hall about the crazy profitable proposition for businesses to go solar, and for homeowners to feel good and save money by going solar.
Mother Earth is our one and only habitable planet. It’s time we started taking better care of her. Maybe the coronavirus pandemic will be a wake-up call about how serious we all need to be about the health of our planet?
Hall, E. (2010). Lessons of recessions: Sustainability education and jobs may be the answer. Journal of Sustainability and Green Management. Jacksonville, FL: Academic and Business Research Institute. Retrieved from:

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