Sunday, July 15, 2012

Ikea starts generating solar power at Tampa store... If Idea can do it...?

Ikea starts generating solar power at Tampa store |

Well, if Ikea can do it, why can the rest of us.

Solar on the roof-tops of buildings (stores and homes) seems like a great way to start cutting back on traditional electricity (~45% coal).

It shouldn't take a Swedish company to tell us (show us, really) what we should be doing to become more sustainable.

Check out their 2011 Sustainability Report.  They are doing energy efficiency and renewable energy, of course. But they also use huge amounts of fabric and wood. See what they are doing with certified wood and sustainable cotton.!:-)

Way to go Ikea!.

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Wednesday, July 11, 2012

DOW's Solutionism. !:-)

Dow Solutionism:
This is a very cool concept from DOW.

Solutionism... Kinda a cure for consumerism, where it's all about how much you can consume in your lifetime.

Maybe this should be one of the cures for consumerism, one of the great Social Irresponsibilities?

Interesting idea. Work backwards from each problem -- and the associated solutions to them -- into helping address the root cause of the original problem.

Generally we tend to symptom solutions, not real solutions.

Pretty cool ads for greening up the Olympics as well.:-)

Solutionism. I like it.
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