Interesting article. Three BIG reasons why we in the USoA companies are not being sustainable with our Over-Innovation ways.
I think the short-term focus is a Big one. Focus on the immediate sell of the immediate product is probably the underlying problem more than any other.
Article: over-innovation-makes-us-firms-suck-at-sustainability
This is a sustainability-oriented blog. Topics pertaining Energy Efficiency (EE), Telecommuting, Sustainable Health/Wellness, etc., but mainly focus on solutions to non-sustainable practices and trying to address means and methods for resolving them. Sustainability is something that we all have to do, sooner or later! (Low politico please!).
Thursday, July 14, 2011
Over-innovation-makes-us-firms-suck-at-sustainability
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